After almost 30 years of inspiring others, ill health has
But why is he so lauded as a public speaker - so much so that his annual product launches were referred to as 'Steve-note' instead of Keynote addresses? And what can you learn from his approach to connecting with others?
In addition to paying meticulous attention to detail when preparing and practicing a speech, consider adopting some of his tigers #17 jersey favourite techniques:
1. Use stories to connect with your audience
According to Ronald Tobias, there are 20 basic plots that drive almost all stories.
Steve Jobs has always been a consummate story teller and most commonly favoured a 'Quest' plot structure - plying an against the odds story of Apple taking on behemoths (Vs IBM in the past and Microsoft recently) and winning.
This is a great tactic to get an audience riled up and feeling part of a vision, where it's possible to win despite being the little tigers #17 jersey guy - using a brains beats brawn argument.
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